How we score

How we land on every number.

The Label Snob score is our editorial opinion — a 0-to-100 read on how clean and minimally-processed a product is by our standards. Nothing on this page is hidden: here's exactly how we get there, every line we won't cross, and what the score is and isn't.

Quick honesty

This is an opinion, grounded in a method we're laying out in plain language. It is not medical advice, not a safety rating, not a nutritional-completeness measure, and we are not the FDA or any regulator. We say what we see; the call is still yours.

What the score is

What it measures — and what it doesn't.

It measures

  • How processed a product is — by the ingredients we can see.
  • Which additive categories it does or doesn't contain.
  • How it fits the allergens, sensitivities, and diet you set in your profile.
  • Our editorial confidence in those answers (we'll say when we can't tell).

It does not measure

  • Calories, macros, or nutritional adequacy.
  • A medical or health verdict on you, your body, or your condition.
  • A safety, toxicology, or regulatory determination.
  • A test for allergens. We read the printed label; we can't lab-test a product.
  • An endorsement, sponsorship, or anti-endorsement of any brand.

The scale

Six tiers — and one honeststate for when we can't tell.

Every score lands in one of six tiers. Single-product scans get a 0–100 number; menu and comparison scans rank items into buckets instead, and lifestyle vibe checks aren't scored at all. If we can't confirm the product or the ingredient list, we won't fake a number — we say so.

TierIn-app headerBand
Perfect“PERFECTION.”100
Excellent“Very Clean.”95–99
Clean“Clean Choice.”80–94
Mixed-clean“Clean, with caveats.”70–79
Mixed“Not Great.”50–69
Bad“NOPE, NOT GOOD.”0–49
Unverified“CAN'T VOUCH FOR THIS ONE.” — used when we can't confirm the product or the ingredient list. No score.

Reaching 100requires zero concerns at every tier of severity — plus a list of recognizable whole foods or clean fats. We don't hand them out lightly.

The override rules

The lines we don't cross.

A few ingredients and combinations override the score — a product can look fine by the numbers and still land at the bottom because of a single ingredient or pattern we won't let slide.

Dealbreaker — one is enough

Trans fats.

Partially hydrogenated oils, shortening, interesterified fats — if any show up in the list, the verdict is the bottom tier. No matter what else is in the product, no matter what else is good about it. One occurrence is enough.

High-severity — one is enough

The high-severity categories.

These are categories we take a strong editorial stance on. Any single one of them sends the verdict to the bottom tier, on its own — no count threshold. They're positions, not science verdicts — held in good company with much of the clean-eating community and grounded in published research.

  • Artificial colors
  • Artificial flavors
  • Artificial sweeteners
  • Synthetic antioxidants (BHA / BHT / TBHQ)
  • MSG & hidden glutamates
  • Carrageenan
  • High-fructose corn syrup
  • Nitrates / Nitrites

Body-care products carry their own high-severity set — parabens, phthalates, formaldehyde releasers, harsh sulfates, triclosan, and undisclosed fragrance — held to the same one-and-done rule.

Score ceilings

Some ingredients put a lid on the number.

A product can be excellent in every other way and still hit a ceiling — by our method, certain ingredients are disqualifying for a top-tier “clean” label, no matter how good the rest of the list is.

  • Seed oils79Top of Mixed-clean
  • Palm oil79Top of Mixed-clean
  • Aerosol propellants79Top of Mixed-clean
  • Undisclosed fragrance79Body products
  • Natural flavors89Top of Clean

When more than one applies, the lowest ceiling wins.

The thinking

Why we score it this way.

The score is built on a few editorial positions. We're not hiding them — here they are, in plain language, with the hedging they deserve.

Two layers, one standard

Every score is made by two things working together: an AI reads the ingredient list, then a fixed set of rules in the app enforces the hard limits — so a seed oil can't read “clean” even if the model under-flags it. And those rules only ever lower a score, never inflate one. The same product gets the same standard every time.

Processing-first

We rank by how processed and additive-heavy a product is, not by its calorie count. The cleanest version of a thing is the one with the shortest, most recognizable list — and that's the philosophy the score reflects.

The additive watchlist

We weight specific additive categories lower because research and a broad clean-eating consensus associate them with concerns when consumed in excess. We're up front that this is a position, not a settled scientific fact — and we'll change our minds in public if the evidence does.

Cross-checked before we call it

Before scoring, we cross-check what we read against public ingredient databases like Open Food Facts and the brand's own listing. If the sources conflict, or we can't confirm the product, we say so — see “When we can't vouch.”

An editorial method, in the open

These are our editorial choices — they belong to Label Snob, not to nutrition science. We're laying them out openly because an opaque score that drives buying decisions is the kind of thing we'd be skeptical of ourselves.

Personalization

The same product can land differently for you.

The verdict you see is keyed to what you've told us — your allergens (with the severity you chose), your sensitivities, your diet type, and your goals. Two people can scan the same product and get two different calls. That's the point.

What we use from your profile

  • Thirteen food allergens, each set to Allergy, Hard No, or Flag It — a heads-up isn't treated like an emergency.
  • Sensitivities like lactose, FODMAP, histamine, sulfites, caffeine.
  • Diet types and goals — keto, paleo, Whole30, vegan, high-protein, low-sugar.
  • For body products, your topical allergens, sensitivities, and avoidances too.

About allergens — please read

Allergen matching is a convenience, not a guarantee. We read the printed ingredient list with AI — that list can be incomplete, out-of-date, illegible in the photo, or updated by the manufacturer faster than any database can catch.

Never use Label Snob as the deciding factor for whether a product is safe for an allergy. Always read the physical label yourself, check for cross-contact warnings, and when it matters, ask the manufacturer or restaurant. If you have a severe allergy, treat anything we say as a starting point, not an ending point.

Unverified

When we'd rather say we don't know.

If we can't confirm the product, the ingredients we read don't match what the databases have on file, or the photo is too unclear to be sure — we won't assign a number. The verdict says “CAN'T VOUCH FOR THIS ONE.” It's the honest answer, and it's the one we'd want to read about anyone else's app.

What this isn't

The fine print, in plain English.

Not medical advice.

Quick honesty: we're not doctors, dietitians, or any other kind of clinician. Nothing on a Label Snob verdict, in our copy, or on this page is medical or dietary advice. For any decision that matters for your body or your condition, ask a qualified professional.

Not a safety determination, not the FDA.

A low score isn't a regulator's verdict; a high one isn't an official seal of approval. Label Snob is editorial. We're not affiliated with, endorsed by, or operating on behalf of the FDA or any regulatory body.

Allergens — convenience only.

Allergen matching can miss, mis-read, or lag a manufacturer's label update. Don't rely on us as the sole check for an allergy — always read the physical label and confirm cross-contact policies. (See the full allergen note above.)

Accuracy — we'll tell you when we can't.

Ingredient text comes from a photo plus third-party sources, and can be incomplete or outdated. We mark scans we can't confirm as “unverified” rather than guess.

Our positions change over time.

The thresholds, categories, and editorial positions on this page are our current opinion. They'll change as research evolves and as we learn — and when they do, the change shows up here.

Have a question about a specific score? hello@labelsnob.app.

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